Data Center   Latest 0 comments on Fix Texas Latency Issues with Geography (not Technology)

Fix Texas Latency Issues with Geography (not Technology)

Today’s consumers are flooded with advertising from big tech companies offering faster, more reliable networks.

Can you picture those ads and billboards even now?

Add into that the increased use of streaming media services and gaming — and no one wants to wait for videos or games to lag.

Another topic to think about: Retail giants like Amazon (and subsequent competitors) guarantee 2-day or even same-day shipping. While shipping times worldwide have been affected by the pandemic, a large percentage of buying has been moved to the online space.

How do you think that affects the brain psychology of buyers?

While we often associate those promises with phone and tablet data and lag times, the overarching demand does creep into the business environment.

We now have a general public that has an “I want it now” attitude.

And that mindset does transfer to the business world.

All things considered, the expectations for minimal network latency are at an all-time high.

Limited technology solutions for network latency

Latency, or delays in the delivery of data communication over a network, have an effect on the quality of application performance as well as the customer experience.

Network engineers use a variety of technical solutions to try and improve application performance.

Improving the data transfer capabilities of servers or routers, including compression and streamlining application roundtrip responses can help.

But, technical improvements can’t make up for proximity.

Long-haul networks use hundreds of miles of fiber between metro areas. While data along fiber paths moves at the speed of light, it is highly subjected to other components that can slow it down along the network.

The most practical fix is to move the data and application geographically closer to the customer or endpoints for a business.

Close proximity to the end-user is the best solution for network latency.

Using geography to move data to the edge

In order to achieve fast response, low latency and high bandwidth, you must get closer to the edge points.

Edge computing relocates key data processing functions from the center of a network to the edge, closer to where data is gathered and delivered to end-users.

Finding a data center that uses edge computing to keep your data close to the end-user will be critical to business success.

In Texas, metro areas like Austin, Houston and Dallas that utilize local data centers will see significantly better performance.

Use a network that gets deployed on the edge to provide faster access to common or popular data. It will bypass the speed of transport network issues by getting popular content to the edge, where customers are.

FIBERTOWN is ready to help you get your data as close as possible to your endpoints, whatever your industry: tech, healthcare, financial, higher education or retail.

If you need a 100% uptime guarantee and want the best way to connect to other locations, contact the experts at FIBERTOWN to help you set up your ideal network.

Data Center   Latest 0 comments on Save Time with Industry-Designed Agreements at FIBERTOWN

Save Time with Industry-Designed Agreements at FIBERTOWN

Contracts, renewals, lease agreements and the RFP process.

Ask your tech department how they feel about these four items — and you’ll likely hear a groan or get an eye roll.

They just take so much time. And effort. Time that could be spent on project work — moving your company’s bottom line in the right direction.

What is your time worth?

Government entities utilize data centers for consistency

If you’re a local government agency based in Texas, whether at the local or state level, you might want to avoid the RFP process for where you locate your IT infrastructure.

Consider a colocation license agreement or lease agreement to enable a longer-term contract without requiring an RFP.

FIBERTOWN has a number of government entities in our data centers, and one of the reasons they give for choosing us as their colocation partner is to not have to go through that process every year.

It gives you back the time you’ve spent on contract negotiations and the endless meetings about the document language.

It puts you back in the job you want to be doing — your day-to-day business efforts.

Why a Texas-based entity would do business with FIBERTOWN

If you’re thinking about making the jump to a data center, you won’t be the first. Here are a few of the reasons others have switched to FIBERTOWN facilities in Bryan and Houston.

  • FIBERTOWN is government-friendly. This isn’t our first rodeo. We have a range of government clients. And we work with you, to make it easier for you to house your equipment with us.
  • Longer-term agreements. We can talk about what is the best fit for you. This definitely helps save you the time that you spend every year on the RFP process.
  • We are not cookie cutter. We work with you to make the contract fit your business needs, not the other way around.
  • Flexibility in contracts. From healthcare systems to emergency services, we’ve been flexible with what our customers need. We will keep your business objectives at the forefront.
  • Texas owned and operated. You’ll be working with a team that knows your state — which is key. Plus, supporting local businesses makes great economic sense for everyone.
  • Provide colocation and disaster recovery. We all know weather is the one thing that’s never predictable in Texas. Whether it’s epic winter storms or summer hurricanes, knowing your IT infrastructure is safe gives you peace of mind when you need it most.
  • Concerns around ransomware. As more and more hackers resort to ransomware to make their money, you can depend on the safety of FIBERTOWN’s security practices. We partner with industry experts to ensure we use secure cyber policies.
  • Emergency office space operations. If a storm knocks out power to your facility, or if roadways are inaccessible, use FIBERTOWN as an emergency office space. We’re ready with office furniture, computers chairs, and uninterrupted power and network connectivity set up for your team.

FIBERTOWN data centers make life easier

It’s an easy switch to move your IT infrastructure to FIBERTOWN. If you’re looking for a way to reduce paperwork and save time on contracts, contact a FIBERTOWN expert today for more information about relocating.

Data Center   Disaster Recovery   Latest 0 comments on What Texas Businesses Learned from Winter Storm Uri

What Texas Businesses Learned from Winter Storm Uri

As many in Texas contend with the fallout of Winter Storm Uri, including physical cleanup, insurance claims, rebuilding, and recovering, business readiness is a hot topic in boardrooms.

Data Center Dynamics reports, “People who aren’t necessarily in a datacenter or power generation industry, are talking about the grid, they’re talking about batteries, they’re talking about generators, they’re wanting to make sure that this does not happen again,” said Bill Kleyman, Executive Vice President of Digital Solutions at Switch.

When power matters

As a result of the winter storm, rolling blackouts caused outages across the state, leaving 4.5 million businesses and homes without power.

More than 100 people died during Winter Storm Uri, most from hypothermia. Carbon monoxide poisoning, vehicle crashes, and fires, and medical equipment failure were other causes of death, said the Texas Department of State Health Services.

Business operations tried to switch to diesel backup, but some organizations struggled, including Florida health care provider Availitywhich lost its data center for 11 hours, and Austin’s city data centerwhich also suffered downtime.

More than ever, partnering with a data center that is prepared for any weather-related disaster is imperative to successful operations and customer satisfaction.

Past winter storms

The National Weather Service reports that damages from the weeklong cold snap could surpass that from Hurricane Harvey in 2017 and could be the most costly weather disaster in state history.

Other recent winter weather systems to hit Texas include:

  • Storms in February 2011 that dropped 5-8 inches of snow from Dallas Love Field to Emory, Sulphur Springs, Mineola, and Mount Pleasant.
  • March 2010 storms moved across the Red River Valley, eventually dumping 5 to 9 inches of snow across Collin County.
  • February 2010 storms brought record-breaking snowfall across North Central Texas. This very unusual event brought totals of a foot or more for many locations around the DFW Metroplex. Haslet reported 14.4 inches, while DFW Airport had a record-breaking 12.5 inches in 24 hours.

Read more from the National Weather Service about significant winter weather and storms that have hit Texas, including the first recorded white Christmas in 1841.

The 2021 hurricane season in the U.S.

As the winter weather starts to fade, spring weather also brings hurricane season to the minds of Texas residents.

With Hurricane Harvey still affecting families and businesses, time marches on to the next season. The 2021 Atlantic hurricane season is predicted to be more active than usual.

Predictions released by the Colorado State University Tropical Meteorology Project suggest that this year’s season will consist of 17 named storms, eight hurricanes and four major hurricanes.

A major hurricane is one that is Category 3 or higher (115-plus-mph winds) on the Saffir-Simpson Hurricane Wind Scale.

Business lessons learned

As a business, you never want to be reactive.

If you’re reacting to a situation after the fact, there’s no telling the dollar amount that a weather event has already taken on your bottom line.

Preparing your business for the hurricane season takes intention and a hard look at current processes.

The most important advice we recommend: Be ready for the worst, so you won’t be caught off guard.

You’d much rather have happy customers who are thankful that you planned and kept all your systems online than the opposite.