Data Center   Latest 0 comments on Fix Texas Latency Issues with Geography (not Technology)

Fix Texas Latency Issues with Geography (not Technology)

Today’s consumers are flooded with advertising from big tech companies offering faster, more reliable networks.

Can you picture those ads and billboards even now?

Add into that the increased use of streaming media services and gaming — and no one wants to wait for videos or games to lag.

Another topic to think about: Retail giants like Amazon (and subsequent competitors) guarantee 2-day or even same-day shipping. While shipping times worldwide have been affected by the pandemic, a large percentage of buying has been moved to the online space.

How do you think that affects the brain psychology of buyers?

While we often associate those promises with phone and tablet data and lag times, the overarching demand does creep into the business environment.

We now have a general public that has an “I want it now” attitude.

And that mindset does transfer to the business world.

All things considered, the expectations for minimal network latency are at an all-time high.

Limited technology solutions for network latency

Latency, or delays in the delivery of data communication over a network, have an effect on the quality of application performance as well as the customer experience.

Network engineers use a variety of technical solutions to try and improve application performance.

Improving the data transfer capabilities of servers or routers, including compression and streamlining application roundtrip responses can help.

But, technical improvements can’t make up for proximity.

Long-haul networks use hundreds of miles of fiber between metro areas. While data along fiber paths moves at the speed of light, it is highly subjected to other components that can slow it down along the network.

The most practical fix is to move the data and application geographically closer to the customer or endpoints for a business.

Close proximity to the end-user is the best solution for network latency.

Using geography to move data to the edge

In order to achieve fast response, low latency and high bandwidth, you must get closer to the edge points.

Edge computing relocates key data processing functions from the center of a network to the edge, closer to where data is gathered and delivered to end-users.

Finding a data center that uses edge computing to keep your data close to the end-user will be critical to business success.

In Texas, metro areas like Austin, Houston and Dallas that utilize local data centers will see significantly better performance.

Use a network that gets deployed on the edge to provide faster access to common or popular data. It will bypass the speed of transport network issues by getting popular content to the edge, where customers are.

FIBERTOWN is ready to help you get your data as close as possible to your endpoints, whatever your industry: tech, healthcare, financial, higher education or retail.

If you need a 100% uptime guarantee and want the best way to connect to other locations, contact the experts at FIBERTOWN to help you set up your ideal network.

Data Center   Feature   Latest 0 comments on How to Choose Network Services Wisely

How to Choose Network Services Wisely

Variety and flexibility are key elements of FIBERTOWN’s network services offerings.

Network. Pipe. Bandwidth. No matter what you call it, your business’ connectivity needs can be met with FIBERTOWN’s diverse solutions.

Some businesses need ultra-high performance, total redundancy, and reliability.

And others need more bandwidth to transfer massive amounts of data but can work with lower-tier providers to lower costs.

Determining the best price and performance plan to fit your company is where the magic lies.

Network services are varied and fluctuate in price. Here are a few helpful factors to consider when you’re determining your connectivity needs.

Location, location, location

While “location is everything” might be a common refrain for real estate agents, it’s also vital for companies looking for a network services provider.

Our FIBERTOWN data centers are located near major carrier hubs and Internet Carrier Exchanges.

These exchanges, also referred to as IX Points, IXPs or Internet Exchange Points, are where the world’s internet service providers (ISPs) and content delivery networks (CDNs) meet and exchange their network traffic.

Close proximity to an Internet Exchange Point means the lowest latency and most robust network connectivity for our data center colocation customers.

Blended internet and smart routing

Both of our FIBERTOWN data centers offer blended or multi-homed internet access.

We have partnerships with multiple carriers connected via multiple circuits providing superior reliability with no single point of failure.

Because of our partnership with ISPs, we are able to serve a broad range of connectivity needs, failover configurations, and specific price targets.

FIBERTOWN Smart Routing considers multiple real-time factors including latency, packet loss, jitter, and transit costs to move your traffic through the best route.

Considering carrier-neutral options

Our customers can depend on us to offer carrier-neutral connectivity.

FIBERTOWN has partnerships with a broad range of telecommunications carriers offering multiple types of service.

When you choose one of our data centers in Houston or Bryan – College Station, Texas, your connectivity is provided via multiple fiber entry points into each data center.

With total carrier neutrality, you can change your network carrier and/or network solution as your business requires.

We have recently enhanced our FIBERTOWN site-to-site connectivity by adding a redundant, path-diverse point-to-point circuit between our data centers in Bryan and Houston.

Connectivity for your business

When it comes to network services, there is no one-size-fits-all solution.

Any provider who tries to sell you that package isn’t working for your best interests.

In our experience, each business is unique and must be met with expert skill to craft the ideal solution for your needs.

Not only is it best for you — it’s simply the right thing to do.

Find a data center that understands the importance of individualization.

Let FIBERTOWN help you to determine the right data center solution for your needs. Contact us today for a free quote.