Today’s consumers are flooded with advertising from big tech companies offering faster, more reliable networks.
Can you picture those ads and billboards even now?
Add into that the increased use of streaming media services and gaming — and no one wants to wait for videos or games to lag.
Another topic to think about: Retail giants like Amazon (and subsequent competitors) guarantee 2-day or even same-day shipping. While shipping times worldwide have been affected by the pandemic, a large percentage of buying has been moved to the online space.
How do you think that affects the brain psychology of buyers?
While we often associate those promises with phone and tablet data and lag times, the overarching demand does creep into the business environment.
We now have a general public that has an “I want it now” attitude.
And that mindset does transfer to the business world.
All things considered, the expectations for minimal network latency are at an all-time high.
Limited technology solutions for network latency
Latency, or delays in the delivery of data communication over a network, have an effect on the quality of application performance as well as the customer experience.
Network engineers use a variety of technical solutions to try and improve application performance.
Improving the data transfer capabilities of servers or routers, including compression and streamlining application roundtrip responses can help.
But, technical improvements can’t make up for proximity.
Long-haul networks use hundreds of miles of fiber between metro areas. While data along fiber paths moves at the speed of light, it is highly subjected to other components that can slow it down along the network.
The most practical fix is to move the data and application geographically closer to the customer or endpoints for a business.
Close proximity to the end-user is the best solution for network latency.
Using geography to move data to the edge
In order to achieve fast response, low latency and high bandwidth, you must get closer to the edge points.
Edge computing relocates key data processing functions from the center of a network to the edge, closer to where data is gathered and delivered to end-users.
Finding a data center that uses edge computing to keep your data close to the end-user will be critical to business success.
In Texas, metro areas like Austin, Houston and Dallas that utilize local data centers will see significantly better performance.
Use a network that gets deployed on the edge to provide faster access to common or popular data. It will bypass the speed of transport network issues by getting popular content to the edge, where customers are.
FIBERTOWN is ready to help you get your data as close as possible to your endpoints, whatever your industry: tech, healthcare, financial, higher education or retail.
If you need a 100% uptime guarantee and want the best way to connect to other locations, contact the experts at FIBERTOWN to help you set up your ideal network.