You’ve heard it before in interviews, sales meetings, political debates, and even on The Bachelorette. You’ve even asked it before when the decision was yours to make. You tee your prospect up with that classic question that basically invites them to leave it all on the table. Every ounce of drive to make the connection pours into this well-crafted, often thought of, highly rehearsed final petition.
When someone hears it, they know the bases are loaded. You have one last chance to knock it out of the park, or no one is going home happy.
You toss the pitch right to their sweet spot. It’s make it or break it, and then it’s out. “Why should I choose you?”
Please allow me to swing away and tell you how we answer that question. When comparing data center providers you can expect that most will all have some things in common.
We’ve got the power! After all, why on earth did you choose to send your servers away to boarding school at FIBERTOWN prep? Because after the umpteenth time your building lost power to a forlorn and heartbroken squirrel who sacrificed himself to the local substation, you finally decided to make keeping the lights on someone else’s problem. FIBERTOWN standardizes on dual path power with independent and concurrently maintainable power distribution elements all the way through from the utility provider to the cabinet. This means one side can be maintained while the other side keeps you running. We plan to be up and running long after the zombie apocalypse has claimed everyone except the small contingent of American crossbow aficionados.
Don’t forget to pack your hoodie as you conveniently decide to complete that annual data center hardware audit you were supposed to do back in February.
Visiting a data center during July in Texas is like taking a dip in the pool, but you can justify doing it on the clock. Sufficient cooling in your tier II facilities is nice, but your more fault tolerant upper tier data centers will have room to compensate for a device failure.
FIBERTOWN employs fault tolerant installations of chilled water systems, CRAH/CRAC units (it means computer room air conditioner, we do not deal in narcotics), and resilient chilled water distribution systems all geared to keeping you and your critical infrastructure nice and chilly.
Levels of security will vary from perimeter fences and obscure, unmarked buildings to dual factor authentication with biometric scans and 24x7x365 on-site security staff. Sometimes you could see gun turrets, high fences with razor wire and armed personnel should you wish your servers, routers, and switches are securely incarcerated. These are easy line items to check off.
Serious facilities will lean towards the more secure methods including full-time security staff, solid locked down facilities, dual factor authentication and extensive monitoring of entry points to maintain accountability. The FIBERTOWN server zoo has no intentions of letting the lion out of its cage.
Even tier II designed data centers will have bandwidth in spades. With your favorite carriers riding other carriers the last mile, you can bet you get what you need for connectivity. Both FIBERTOWN data centers sit on a nexus of fiber connectivity, otherwise we may as well have named ourselves COPPERTOWN.
So what is the difference? Are all data centers alike? You are deliberately avoiding answering the million dollar question!
There is one more key differentiator. Can you guess what it is? Stay tuned and check out part two of The Million Dollar Question!