This Tuesday, I was excited to use my new Chase iPhone app, which lets me deposit checks using the camera interface. Much to my disappointment, when I tried to log on to the app it said Temporarily Unavailable. I then tried to access my account online, it too said Temporarily Unavailable. Ugh.

I immediately searched the Web for a reason to satisfy my curiosity. I read many comments on Twitter from frustrated customers and a blog post claiming the banking giant’s online systems were experiencing technical issues.

This got me thinking…I may only be somewhat inconvenienced by the outage, but how is this affecting the 16 million+ other customers trying to access accounts and continue with business as usual?

Downtime not only affects our business transactions and revenue-generating activities, but leads to customer dissatisfaction and reputation damage. Couple this with Chase’s remarks that the downtime was “scheduled maintenance,” and you have a PR nightmare on your hands.

One of the best ways to avoid downtime and ensure business continuity is securing your mission critical systems out of harms way and with a trusted colocation partner. Many data centers offer 100% uptime guarantees and are built for redundancy, high performance and security.

Chase may be back up and running as of 1 a.m. Wednesday, but the damage is done. I wasn’t burdened enough to take my business and run to another bank, but what about those customers that were extremely affected?

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